Who Is Your Ideal Client?

Workspace interior designers, who is your ideal client

Who is your ideal client? First things first, what is an ideal client? The phrase can be a bit misleading. This client isn’t perfect, flawless, impeccable or any other synonym of ideal. In fact, the opposite might be…well, ideal! Your ideal client is the one most likely to buy your product or service. The person who will look at what you create and say ‘that’s what I want’

To Answer the Question

The easy, perhaps flippant, answer is ‘one that buys what I have to offer’. But this answer probably won’t help us in our quest for the next client. Convince them it’s our creativity that they desire. To find our next client, we need to know where they are. To know where they are, we need to know who they are. What makes them happy, sad, laugh, cry. Our ideal client has a name. It’s a person

I Cast My Net Far and Wide

Trawlers who fish in the wrong seas catch nothing but single-use plastic. No matter how big their net. The digital equivalent of this approach is to use common search phrases. And therein lies the problem. On Insta alone, #interiordesigners has been posted over 100 million times. Using this hashtag means a post will appear in a feed for no more than a blink of an eye. Unless you have a gazillion followers and an unlimited marketing budget

Meet Your Ideal Client

Freelancers and small practices don’t have large marketing budgets. Nor a large online presence. To find new clients cheaply or, even better, for free requires a different approach. To find our clients, we need to know them first. As backwards as it sounds, we need to meet our ideal client before we can find them. How’s this possible?

Create a Personal Profile

Create a personal profile of the person you are looking for. Helen Pritchard describes this in her LinkedIn Sprint Challenge as the Ideal Client Avatar. Do not shy away from defining your ideal client’s personal profile on the grounds of political correctness. Everyone has a gender, a sexuality, an earning profile. By the time you’ve finished the profile you’ll really know the ‘person‘. What they’re like, how they think, what motivates them

  • General Demographics: gender, sexuality, age, nationality, ethnicity, culture, religious beliefs
  • Stage of Life: relationship; single or married, etc (happily or otherwise), children; numbers, age, who they live with, children from previous relationships
  • Status: earnings; both individual and household, career stage, type of work, employment status; employed, business owner etc, household status; owned outright, rented, size, location and type of property, cars; numbers, types
  • Leisure Time: exercise, clubs, creative, sporty, intellectual or escapist, individual or group activities
  • Personality: social style; introvert or extrovert, spending style; frugal or frivolous, attitude to risk; cautious or dare-devil, personal values, decision-making style; impulsive or considered

The guide above allows us to scratch the surface of the person we’re looking for. To really know them, we need to go deeper. We need to know how they feel, what they think. We should be able to close our eyes and imagine what they’re doing right now

First Know Them, Then Find Them

It’s tough for small practice and freelance interior designers to compete with big companies and their huge budgets, seemingly unlimited followers. But David did beat Goliath, by competing in a different way. Small practice and freelance interior designers, meet your ideal client

Do You Want to Generate More Sales?

Do You Want to Generate More Sales and help your UK interior design business succeed?

Do You Want to Generate More Sales?

Do You Want to Generate More Sales and help your UK interior design business succeed?

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