Why it’s vital for your interior design marketing to embrace the power of LinkedIn. Let’s start with the often trotted out, yet totally irrelevant, statistic, LinkedIn has 900 million users worldwide. Sure it’s potentially a lot of people who could be interested in your interior design services. But on its own, it’s not a compelling reason to use LinkedIn in your interior design marketing strategy.
But there are some very compelling reasons why your interior design marketing strategy needs to include LinkedIn:
- It’s a great way to network for interior design introverts.
- An amazing way to add credibility to your brand.
- The #1 reason LinkedIn needs to be part of your interior design marketing: access to new potential clients!
A Great Way to Network for Interior Design Introverts
LinkedIn is essential for your interior design marketing. Because it allows you to avoid that most excruciating of business activities, networking. Yes, you know that networking is crucial for your business. But why are they such an anxiety-inducing experience?! Where you walk into a room full of strangers. Who are waiting to be disappointed by your bungled introduction.
On the other hand, the online nature of LinkedIn allows you to network. And avoid the feeling of vomit rising in your throat. Put simply, LinkedIn is networking for introverts. But can the same be said of other social media platforms? Well, no.
LinkedIn is a platform for professionals, so you’re interacting with professional people. Just like in networking groups. Whereas Facebook and Insta are for everyone. Either with a specific interest or those who just want to chat. So the online equivalent of the pub. And TikTok is like a playgroup. Sure, there’s a few adults. But mainly it’s children competing to be the loudest.
An Amazing Way to Add Credibility to Your Brand
LinkedIn Marketing is an amazing way to increase your interior design business brand credibility. And unlike networking, this applies equally to most social media platforms. To make the point, search for your business online (in incognito / private browsing mode so you don’t bias the results). What does your internet search engine of choice return?
If the only results that mention your studio are business listings such as Companies House, then you’ve a lot of digital marketing work to do. Instead, it’s imperative your website is the first result returned when you Google your interior design business (called your brand keyword). But ideally you want to own page 1. To demonstrate, Google ‘YourCoachApproach’.
What you see at the top is the YourCoachApproach website. Then various subpages. In the pane on the right is the YourCoachApproach business information. Taken from the YourCoachApproach Google My Business profile. The remaining results on page 1 are the various YourCoachApproach social media accounts.
The best thing about this tip, it’s really, really easy. It doesn’t require you to be active on every platform. Just have a profile. And consistent branding. My Facebook page is still shown, although I only every use my business Facebook to manage Insta. So is YourCoachApproach Twitter profile. Even though I’ve not logged into it for over 2 years!
The #1 Reason LinkedIn Needs to be Part of Your Interior Design Marketing
The #1 reason LinkedIn needs to be part of your interior design marketing: access to new potential clients. Because of what’s called a ‘Sales Funnel’. To give the briefest of overviews, it splits potential clients into 3 categories:
- Awareness: those who don’t know they’ve a need, want, or problem that you can satisfy or solve.
- Discovery: those who realise they’ve a need, want, or problem. But don’t know how to go about satisfying or solving it.
- Action: those who know they’ve a need, want, or problem. And they’re looking for an interior designer. It’s just a matter of who.
The infographic below shows you how to tap into each part of the sales funnel:
Your website gives you access to potential clients that are ready, or getting ready, to buy. Put another way, your website allows you to compete for sales. Instagram allows you to influence browsers. Those thinking about buying, but are assessing their options. LinkedIn connects you to a whole new group: those that could buy, but aren’t aware they should. And they’re the biggest group.
Moreover, they’re the most important group. Because the interiors industry is what economists call ‘over supplied’. Put simply, there are too many interior designers. And not enough clients. A problem that’s only solved by reducing supply (interior designers going out of business) or by creating demand. And for anyone who thinks demand can’t be created, consider your phone. Before the iPod was invented in 2001, the idea of a smart phone didn’t exist. A device that we’re now all addicted to.
And that’s the #1 reason LinkedIn needs to be part of your interior design marketing. Because with the right messaging, you can create demand for your services. And I can help you with your messaging too!
Interior Design Marketing: Why It’s Vital You Embrace the Power of LinkedIn
Because by embracing the power of LinkedIn in your interior design marketing you can create demand. Essential in today’s interiors industry where the number of studios is greater than the number of clients wanting interior design projects.
Not only that, LinkedIn adds credibility to your interior design brand. And allows to avoid that nauseating networking experience!
Learn How to Make LinkedIn an Effective Part of Your Interior Design Marketing…
…by creating demand. Now needed more than ever. Because there are more interior designers than clients.
The oversupply in the interiors industry is a result of design schools and universities pumping out fresh hopefuls, half of whom won’t have an interior design job 18 months after graduation. Consequently, more graduates set up on their own.
At the same time, an abundance of employable interior designers means industry pay and conditions don’t improve. Causing more people to leave corporate firms and launch their own studio.
So, in today’s world, you need to create demand to find new interior design clients. And I can show you how to do that on LinkedIn. Not do it for you. Instead, give you the skills and experience you need to successfully market your business and win new interior design clients. Interested? Then get in touch.