Why Interior Designers Really Need to Understand the Sales Funnel

An interior design sales funnel is a visual representation of the purchasing journey your clients take. That’s to say, what your clients learn, and the decisions they make, which leads them to your design firm’s products and services. Do you need to attract new clients? Or take your design practice in a new direction? ThenContinue reading “Why Interior Designers Really Need to Understand the Sales Funnel”

De-bunking the ‘Be Everywhere’ Social Media Myth

Many interior designers find themselves understandably confused by conflicting advice when it comes to which social media platforms they should be on. Should they ‘be everywhere, all the time’, to try to capture all the potential clients’ attention, or should they stick to only the ‘best’ platform? Which one is ‘best’ to be on? ManyContinue reading “De-bunking the ‘Be Everywhere’ Social Media Myth”