Before we tackle how to write an interior design blog, we should first consider why we want to write them. The overriding reason to write an interior design blog is to attract new design clients. And blogs help bring new clients in two ways:
- Driving more traffic to your website’
- Establishing you as an expert interior designer.
If you write a blog to drive traffic to your interiors website, then you need to consider Search Engine Optimisation (SEO) it’s a subject in its own right. And if you want to know more about SEO, there’s a great explanation in the Business Success Blog Get More UK Interior Design Clients Using Google.
Otherwise, there’s very little difference between the two types of blogs. You should write either so they are well-structured, engaging, and easy to read. And leave your reader with a clear next step.
How to Structure an Interior Design Blog
When thinking how to structure an interior design blog, start with the number of words. Ideally 800-1200 as this is equivalent to 3-5 minutes reading time. But a single block of 1200 words is likely to be overwhelming for your reader. So, break up your text into different sections, each with its own heading.
Aim for an introduction, 4-5 sections, and a separate wrap-up. Each of the 6-7 sections should have a heading, except the introduction. Although the wrap-up can be shorter, your sections should be roughly the same length. An average of 125 words per section for an 800-word blog. And 175 words per section in a 1200-word blog. Put another way, each section should be 2-3 paragraphs long.
Now to images. You definitely need them. Not least because our industry is a visual one. Include 5 in a shorter blog and 6 in a longer one. That’s a featured image (the main one) and 1 image for each section except the introduction and the wrap-up. By all means, include an image in your wrap-up section. But not for your introduction. As this section is immediately below the featured image.
How to Write an Engaging Interior Design Blog
When you come to write an interior design blog, the most important thing to remember is people don’t read blogs. They skim through them. So, make it easy for your reader (skimmer!) and don’t pack your blog with masses of detail. Instead, stick to one theme throughout. And save extra themes for other blogs. Just like I’ve done in this blog (Go back and re-read the 2nd introductory paragraph!)
By far the most common mistakes in blogs: overcomplicated language and jargon. Just keep it simple. This means short sentences of no more than 20 words. Avoid trying to be clever with big words. For instance, ‘adds up’ is much easier to read than ‘accumulates’. And for Pete’s sake, ‘curtains and blinds’, not ‘window treatments’. Jargon doesn’t make you come across as an expert. But it does alienate your audience.
Finally, use transition phrases. A phrase that leads the reader from one sentence to another. Or to use a creative writing phrase, flow. I’ve used 2 transition phrases in the last 3 sentences: ‘Finally’ in the first sentence, ‘Or’ in the third. Other examples include: first, then, instead, as such. And I’ve put together a list of transition phrases for you.
Should You Include a Call-to-Action (CTA) When Writing an Interior Design Blog?
Should you include a call-to-action when writing an interior design blog? Yes, a call-to-action is an absolute must. Because if you don’t have a call-to-action you’re telling the reader it’s OK to forget about you. In fact, the real question is how many calls-to-action to include. This blog has 4. One at the end, and 3 more in the main sections. Did you spot them all?
If you only have 1 call-to-action, put it at the end. The call-to-action at the end of this piece asks readers who want to use blogs as part of their marketing strategy to get in touch. Instead, your call-to-action could increase awareness of your brand. For instance:
‘Abigail Bright is the founder of Brighter Interiors, giving you an Insta-ready home to wow your friends. Get in touch. And together, we’ll make your home a brighter place to be.’
How to Market Your Blog on Social Media
It’s not enough to write an engaging blog and publish it on your website. Like your services, you need to market your interior design blog on social media. But that doesn’t mean everywhere, all the time. Rather concentrate on those social media platforms used by your target audience. But what are they? Another minefield for you to navigate, but here’s your guide: De-Bunking the ‘Be Everywhere’ Social Media Myth.
As for how often, aim to promote your blog 4-5 times over a 4-week period, as part of your existing social media schedule. That’s not to say, you should use the same image and text for every one of those posts. Again, look at this blog. There are 4 sections excluding the wrap-up, each with an image. And with the introduction and featured image, we have 5 unique posts for the same blog. 5 different opportunities to attract potential clients to your website. 5 individual chances to wow your readers with your interior design knowledge and expertise. Just remember, your posts need a call-to-action too!
How to Write an Interior Design Blog
Whatever your reasons to write and publish an interior design blog, write it for your reader. Your blog is ideally a 3-5 minute read that covers just one theme, that’s separated into 6-7 easily digested sections. To engage your audience, use simple language and lead your reader through your blog using transition phrases. And avoid jargon at all costs! But your blogging efforts don’t end when you publish it. Market it on social media. Finally, make sure your reader knows what to do next. Signpost their way to your exquisite interior design services with at least 1 call to action.
Do You Want to Use Blogs as Part of Your Marketing Strategy?
Do you want to use blogs as part of your marketing strategy? But you’re not sure how to go about it? Or even what to talk about? Then discover how the blog marketing plan from YourCoachApproach can help your design studio develop and grow. We can even write the blogs for you! So, book a FREE 30-Minute Chat. And let’s see what we can do together.